Qualitative Research

Knowledge is more critical than ever in today's economy. Our market research services can give your organization an edge over your competitors. Whether you need to keep abreast of current markets or entering new ones, market research provides much needed intelligence on real-time conditions, challenges, and issues. The team at HelloProspect has years of experience working with our clients to identify and conduct different types of market research globally. Our services are designed to relieve companies from the time-consuming hassles involved in managing the multi-step complexities in market research operations. Using this model, you provide the research design and end client management, while our team manages all operational aspects of the project from scripting to reporting. We provide a one-stop solution that enhances quality and turnaround time and provides cost efficiencies. HelloProspect has a highly qualified team with desired skills set, and years of experience. Contact us today to see how we can help your organization.

Qualitative market research provides for in-depth exploration into people's feelings and beliefs. It is a process used to look specifically at the nature or structure of attitudes and motivations rather than the frequency. Essentially, qualitative research is used to determine why people feel the way they do about certain issues and how those feelings influence their behaviour. Focus groups, in-depth interviews and usability testing fall into this category.

In-depth interviews are also referred to as IDIs or one-on-ones. They are a form of qualitative research used to uncover beliefs, behaviours and motivations of respondents. An in-depth interview is traditionally conducted in person or over the telephone with the researcher asking questions of an individual respondent. To conduct an interview session first we detect our targeted group but it may involve interviewing an individual or pairs of people to get a deeper u nderstanding of customers’ behaviour and the way they think. This understanding provides a solid base from which next best steps can be prescribed to a company. Valuable source of information comes which can be utilized while developing new products or coming up with new marketing initiatives. A company always want to test the reaction and refine a customer’s approach.

The process by which respondents or participants are screened and selected against certain criteria, then persuaded to take part in qualitative market research. HelloProspect sources respondents worldwide for qualitative market research and usability studies. We will find you intelligent, articulate and representative participants for your research project. We source respondents for local, national, and international projects. We recruit in all time zones.