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IBM GDPR Infrastructure

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  • IBM GDPR Infrastructure :

IBM GDPR Infrastructure

IBM is one of the top cognitive & cloud solutions provider. As part of IBM’s consolidated portfolio, IBM Cloud derives global growth with cost-effective, compliant, software-defined storage in the cloud. The IBM Marketing Cloud is trusted by more than 15,000 brands around the globe.
  • Objective
  • Solution
  • Outcome
With the instigation of GDPR in the European Union, protection of data became the core highlight, instilling a need of more secure and protected place to store all data. IBM Cloud being the most trusted provider of secure services across the globe wanted to enlighten the people of how using a secure cloud would protect their data & what being GDPR compliant means?
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HelloProspect launched a campaign to create awareness across European Union targeting senior executive level audience in IT, Operations, UX and CX, in order to generate a mixed percentage of leads. Client provided the assets & our content team personalised same overnight to kick-off next morning. Our approach included various highlights on the benefits of using IBM Cloud and we published a report: “Implications of the EU Cloud Code of Conduct on European Cloud Infrastructure".
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With the GDPR enrolling in the European Union it was a tough row to hoe, but thanks to our amazingly accurate data, we were able to infiltrate the relevant audience, churning our data of 14000 contacts resulted into 10,000 calls. We produced 300 Hot / sales qualified leads and 2700 marketing qualified leads that resulted in $1, 32,000 pipeline revenue & 2 deals sealed the same month.
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