Data Cleansing

B2B data has a standard perishable rate of over 50% annually. This requires you to keep your database up-to-date in order to consistently deliver expected results. The specialized skillset that we use on our database to maintain better hygiene will be used on your database too!

Over time, the prospect role & contact information will become inaccurate. The existing records in your database can be classified in following categories:

• Incomplete data
• Missing or invalid phone numbers, zip codes, and other important contact data can waste valuable time and lose opportunities.
• Errors in data
• Incorrect & misspelt information can damage your company’s image & affect your prospects response.
• Obsolete data
• Database may be relevant when created but can decay over a period. Entries that are out of date result in very high bounce rates and can cost you your company’s reputation.
• Incomplete data
• Data that is carelessly entered or loaded incorrectly can also cause major damage to your company’s image & cause your prospects to respond poorly.

• Reduces costs of your mailing
• Decrease bounce ratio
• Enhanced connectivity & deliverability
• Increases response rates to your campaigns
• Ensures your data complies with legal requirements
• Eliminates duplication and improves accuracy

Gives you confidence when targeting prospective customers.