B2B data has a standard perishable rate of over 50% annually. This requires you to keep your database up-to-date in order to consistently deliver expected results. The specialized skillset that we use on our database to maintain better hygiene will be used on your database too!
Over time, the prospect role & contact information will become inaccurate. The existing records in your database can be classified in following categories:
Missing or invalid phone numbers, zip codes, and other important contact data can waste valuable time and lose opportunities.
Errors in data
Incorrect & misspelt information can damage your company's image & affect your prospects response.
Database may be relevant when created but can decay over a period. Entries that are out of date result in very high bounce rates and can cost you your company's reputation.
Data that is carelessly entered or loaded incorrectly can also cause major damage to your company's image & cause your prospects to respond poorly.
Benefits Of Data Cleansing:
Reduces costs of your mailing
Decrease bounce ratio
Enhanced connectivity & deliverability
Increases response rates to your campaigns
Ensures your data complies with legal requirements
Eliminates duplication and improves accuracy
Gives you confidence when targeting prospective customers.